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Corporate and Social Responsibility Report 2006

Perspective from Forum for the Future

This report is an important milestone for Cadbury Schweppes as it looks back on progress made in the last five years towards CSR, as well as maps out the challenges ahead. Since its last CSR report in 2004, Cadbury Schweppes has fine-tuned its approach to CSR and made headway in measuring the effectiveness of its activities in the 'Five Pillars'. In many areas policy has now moved to practice, and we are particularly pleased to see independent assurance of key performance measures. Furthermore, Cadbury Schweppes' role in cross-sectoral partnerships to find industry wide solutions for major consumer issues is a hallmark of a globally responsible business. However, whilst Cadbury Schweppes recognised and responded to a wide range of critical environmental issues, its performance in some areas needed to go further, particularly around climate change and energy.

Going forward, we are also pleased to see the new ‘Goals and Commitments on Sustainability’. A future challenge would be to see the commitments in the area of marketing, food and consumer go even further, for example, by doing more to integrate sustainability into brand positioning and by creating brands with sustainability running all the way through them. Through this, Cadbury Schweppes could help consumers and others make more sustainable choices. At the same time, Cadbury Schweppes needs to remain focused on the delivery of high standards of CSR performance across all aspects of its business operations, and to continue developing its leadership position on sustainability.

Dr. Sally Uren

Forum for the Future

 

Forum for the Future