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Corporate and Social Responsibility Report 2006
In 2003, we established our Food Issues Strategy Group (FISG) to ensure top-level review and engagement with food and nutrition issues. Initially led by our Chairman, the FISG is now chaired by our CEO. The Group is made up of senior members of the Company – members of the Chief Executive’s Committee, the Consumer Impact Director and other key functional representatives. FISG sets global strategy for the Company and makes sure we understand and meet the needs of our consumers in the way we both develop and make our products and then market them.
The FISG is supported by a global action network, the Food Issues Strategy into Action Group whose role it is to translate policy into actionable programmes across the business. We have structured these groups to make sure we can deliver on what we say we will do and we measure ourselves against our commitments annually.
In 2005, as part of a wider assessment, we commissioned a third party review into how we manage our food issues. Our aim was to get a better understanding of the areas where we need to improve and those where we are performing well. The Food Issues Strategy Group (FISG) and the Food Issue Strategy into Action Group (FISA) together were identified as examples of good practice. They were shown to be a highly effective way of translating core values into policy and putting them into practice globally. In future, we will include Marketing, Food and Consumer Issues as part of our external CSR assurance programme.
FISA: Food Issues Strategy into Action Group
EMEA: Europe, Middele East and Africa
AMERICAS: Includes our confectionery and beverage regions
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