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Corporate and Social Responsibility Report 2006
Our global strategy Growing Community Value Around the World, introduced in 2002, contains guidelines, ideas and suggestions to help our businesses measure and manage their community investment. It asks our businesses to:
We are committed to building on and developing more partnerships to help address global social, economic and environmental concerns.
We have chosen to focus on three key themes that are important to people around the world: education and enterprise, health and welfare, and environmental sustainability. We are well aware that the actual needs of individual communities may vary significantly. Those in Colombia are different to those in Canada, China or Chile. That is why, under these global themes, our business units structure their community programme according to the needs of the communities in which they operate.
In this report, we do not have space to include details of all our programmes. However, we have highlighted some examples of our community projects around the world and further information is available on the Company's website www.cadburyschweppes.com/EN/EnvironmentSociety
Education and enterprise are fundamentally important to the success of our business wherever we operate. Education creates resourceful and prosperous communities that are good for business. We believe that business and education share a role as wealth creators. Business generates money and employment while education is the generator of skills, ideas and knowledge. Today's children are tomorrow's employees, business partners and consumers.
Cadbury Nigeria's Bournvita Teachers’ Awards promotes and celebrates excellence in teaching. Winning teachers receive a laptop, a cash prize, certificates, books and training. Awards are made by a panel of experts comprised of local educational board representatives, government representatives and international organisations such as UNICEF. A total of 141 teachers have benefited since 2001.
The Awards are recognised by Nigeria's teachers, media and government and won an award for social marketing in 2004. The programme has contributed to raising teaching standards and the education of Nigerian children..
Through our support, Young Enterprise, the UK's largest business and enterprise education charity, was able to break new ground in introducing a programme for pupils aged 4 to 11, the Young Enterprise Primary Programme, which reaches out to children right across the UK. In many inner city communities it provides young people with their first taste of citizenship and an introduction to the world of work. The programme has a high take up. Over the past five years it has reached 200,000 pupils, and over 120 volunteers from Cadbury Schweppes have delivered the programme in schools across the UK.
Health and welfare issues directly affect and concern our employees, consumers, business partners and the communities we operate in.
Promoting active lifestyles worldwide: We support a growing number of programmes in this area. In our last report we wrote about our sponsorship of two initiatives. The first was a national schools based soccer development programme called South Africa "Chappies Little League". The second was a sports and literacy programme for Brazilian teenagers called "Bate Bola". We are continuing our support to both these projects as well as creating new ones.
Health and welfare in Morocco: In Morocco, addressing poverty and health issues is central to our community work. Working with the local NGO, the Tayourt Association, we have assisted 60 families by helping to provide equipment to bring drinking water to Tizarkine, a remote village in Southern Morocco. The village suffers from a lack of access to water, education and welfare.
Support is also given to an ongoing initiative with the Florida Association which supplies spectacles to children and adults with eyesight problems. By the end of 2005, 100 people had benefited from this project.
Community partnerships in the US: Following Hurricane Katrina in 2005, our American businesses donated US$2.5 million worth of product to the relief effort through the NGO, Feed the Children. Our businesses there also formed a relief fund to help colleagues in the US who are affected by natural disasters.
A healthy environment is essential for sustainable communities and businesses. This is especially important in countries where the immediate environment: soil, air and water - is critical to people's livelihoods. Ghana, where we source our cocoa beans, is one such example.
Earthshare in Ghana: We have joined forces with Earthwatch and the Ghana Nature Conservation Research Centre (NCRC) on a pioneering three-year project called Earthshare. This project, based in the cocoa growing Eastern region of Ghana, is designed to research, conserve and increase biodiversity on selected farms through the management of a sustainable cocoa ecosystem. It is also expected to improve farmers' incomes through increased productivity and farm tourism.

Our employees have shown great enthusiasm for this project and are actively involved. Between 2005 and 2007, the programme gives 20 colleagues each year the opportunity to work alongside the research team in Ghana and learn more about our cocoa supply chain. In 2005, 20 colleagues from 14 different Cadbury Schweppes business units provided more than 2,000 hours of research time. Funding from Cadbury Schweppes also provided ten young Ghanaian scientists with fieldwork experience for their undergraduate university studies.
For more examples and information on our community projects, please see our corporate website under Community: www.cadburyschweppes.com/EN/EnvironmentSociety
We are a global company and aware of our broader social responsibilities and the wider common concerns that face the world. We work with other agencies to seek sustainable solutions to issues of global concern – issues such as extreme poverty and hunger, HIV/AIDS and preventable diseases, and environmental sustainability.
We strive to make a difference in these areas. In this way, we aim to stimulate economic and social development in areas beyond our immediate operations.
Marta Pokutycka, CSR and Communications Leader, Cadbury Wedel, Poland.
“It’s my job to plan, lead, and advance Cadbury Wedel’s Community Affairs agenda. Our award winning ‘Cadbury Wedel from the Heart’ programme encourages employees to contribute to the community. It gives them the chance to apply for funds for their own community projects. The rewarding part is seeing colleagues get involved – our people are really behind this. I also manage relationships with external community organisations. I’m currently working on the second year of a Poland – UK programme to help local children develop English language skills. I also evaluate and measure the impacts of our community activity and report them back to Cadbury Schweppes in London”
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